How To Use Shopify Discount Apps for Maximum Profit?

Boosting your cart value is important for increasing profits. By encouraging customers to add more products to their carts, you can see a rise in your store's revenue. You can use several strategies, including offering discounts, bundling products, upselling, and much more. With the right approach and tools, these methods can improve your store's average order value (AOV). Here's how you can achieve that:

1. Offer Automatic Discounts

Automatic discounts make the shopping experience smoother and more appealing for customers. Rather than requiring a discount code to be applied manually, they reduce the steps between adding products to the cart and completing a purchase. This simplicity leads to fewer cart abandonments and higher order values.

With the Shopify Coupon Discount on Cart app, you can show customers the available discounts directly on the cart page. When customers see the discounts, they are more likely to add products to their cart to take full advantage of the deal. 

Automatic discounts remove the friction of manual coupon entry, creating a seamless shopping experience that increases AOV. For instance, offering a "Buy 2 Get 1 Free" discount automatically applies the moment two products are added to the cart, without any action from the customer.

Benefits of automatic discounts

• Simplifies the checkout process
• Encourages higher spending to unlock savings
• Reduces cart abandonment

Also Read: How Automatic Discounts Increase AOV on Shopify?

2. Use Bundle Discounts

Bundle discounts allow you to group related products together at a discounted price. It also encourages customers to buy more products than they originally intended. This strategy works well because it offers a perceived better deal. By bundling products, you create value that might not be there if the customer were to buy each item individually.

For example, if you run a skincare store, offering a bundle of a cleanser, toner, and moisturizer at a 15% discount can entice customers to purchase all three products, even if they initially only intended to buy one. 

Tools like Bold Bundles simplify the process of creating these bundle deals. It allows you to easily manage and display bundled products in your store.

Benefits of bundle discounts

• Increases cart value by offering more products at a reduced price
• Introduces customers to products they may not have considered
• Improves perceived value and savings

3. Upsell and Cross-Sell Products

Upselling and cross-selling are classic strategies used to boost AOV. Upselling encourages customers to buy a higher-priced version of a product, while cross-selling suggests complementary products that go well with the current selection. Both methods can increase the total cart value.

Using apps like ReConvert, you can easily customize post-purchase pages to offer upsell or cross-sell items. For instance, if a customer buys a phone, offering an upgrade to a higher-end model or suggesting accessories like cases or screen protectors as add-ons can boost the cart value.

Benefits of upselling and cross-selling

• Encourages customers to buy more expensive items or additional products
• Increases the customer’s overall order value without much effort
• Improves the customer experience by offering relevant suggestions

4. Set Minimum Order Discounts

Setting minimum order discounts is an effective way to incentivize customers to increase their cart value. For example, offering a 10% discount for orders over $50 or free shipping for orders over $75 pushes customers to add more items to reach the threshold.

With Shopify Coupon Discount on Cart, you can set and display minimum order thresholds right on the cart page, ensuring that customers are aware of the incentives available. This strategy works especially well for driving higher AOV during sales seasons like Black Friday/Cyber Monday (BFCM).

Benefits of minimum order discounts

• Encourages customers to spend more to unlock savings
• Increases the overall cart value with minimal effort
• Drives customer loyalty by offering value through discounts

5. Implement Tiered Pricing

Tiered pricing offers discounts based on the quantity of products purchased. This model incentivizes bulk buying, which can increase cart values. For instance, offering a 5% discount when buying two products and a 10% discount when buying four encourages customers to purchase in larger quantities.

Apps like Custom Size Price Calculator allow you to customize pricing based on size or quantity. It is perfect for businesses selling products where volume matters, such as fabrics, construction materials, or food products. The more customers buy, the more they save—resulting in higher average order values.

Benefits of tiered pricing

• Motivates customers to buy in larger quantities
• Reduces inventory faster by promoting bulk purchases
• Simplifies pricing structures for products sold by volume or size

Also Read: How to Double Your BFCM Sales with Stacked Shopify Discounts?

6. Use Free Shipping Thresholds

Free shipping is a powerful motivator. Customers are more likely to add items to their cart to reach a free shipping threshold, which can boost cart value. This strategy works because customers view free shipping as an immediate savings opportunity, making them more willing to increase their order size.

With Shopify’s built-in shipping settings, you can create rules for free shipping based on cart value. For example, setting free shipping for orders over $50 encourages customers to add more products to avoid shipping costs. 

To optimize free shipping offers further, tools like ShipScout help you determine the best thresholds for maximizing conversions and profit.

Benefits of free shipping thresholds

• Encourages customers to increase cart value to unlock free shipping
• Reduces cart abandonment caused by high shipping costs
• Boosts sales during seasonal campaigns or promotions

7. Promote Limited-Time Offers

Creating urgency is a proven method for boosting sales. Limited-time offers and flash sales encourage customers to act quickly, often leading them to add more products to their cart. Apps allow you to display countdown timers on your store, reminding customers that time is running out for specific deals.

By pairing limited-time offers with bundle deals or free shipping, you can further incentivize customers to increase their cart value. For example, a flash sale offering 20% off orders over $100 for the next 24 hours creates urgency and motivates customers to spend more.

Benefits of limited-time offers

• Increases urgency, leading to faster decision-making
• Encourages larger orders to take full advantage of the discount
• Ideal for seasonal sales like BFCM

8. Loyalty Programs

Loyalty programs reward customers for repeat purchases. However, they also encourage higher cart values by offering points or rewards for larger orders. For example, customers who spend $100 might earn double the loyalty points. It encourages them to add more products to their cart to reach that threshold.

With apps like Smile, you can easily set up a customer loyalty program. You can offer points for every dollar spent, which customers can redeem for discounts or free products in future purchases. It boosts AOV and fosters long-term customer loyalty.

Benefits of loyalty programs

• Encourages customers to spend more to earn rewards
• Increases the likelihood of repeat purchases
• Strengthens brand loyalty and customer retention

9. Provide Multiple Payment Options

Offering flexible payment options, such as Buy Now, Pay Later (BNPL), can increase your cart value by making it easier for customers to afford higher-priced items. By allowing customers to pay in installments, you reduce the burden of large payments and make bigger purchases more accessible.

Apps like Klarna enable you to offer BNPL options at checkout. Customers can split their payments into interest-free installments, leading to larger cart sizes and increased sales.

Benefits of multiple payment options

• Makes higher-value products more affordable.
• Increases cart value by easing payment flexibility.
• Appeals to a broader audience who may prefer installment payments

Also Read: Why Discounts Are The Ultimate Tools for Shopify Stores?

10. Create Exclusive Member Offers

Exclusive member offers are a great way to increase cart value. By offering special discounts to members of your loyalty program or subscribers, you can entice them to add more products to their cart. These exclusive offers make customers feel valued, which encourages them to take advantage of the discounts.

With Shopify's discount features and apps like LoyaltyLion, you can create exclusive offers for members. For instance, offering a 10% discount to your most loyal customers for orders over $75 can increase their cart value.

Benefits of exclusive member offers

• Makes customers feel valued with special deals
• Encourages higher spending to unlock exclusive rewards
• Fosters loyalty and repeat business

Boost Cart Value with Apps

By implementing the strategies mentioned above, you can boost your cart value and drive more revenue from every sale. Shopify Coupon Discount on Cart displays available discounts on the cart page. Custom Size Price Calculator offers custom pricing based on size and quantity. Bold Bundles creates and sells product bundles.