9 Ways To Improve Your Shopify Store's SEO Ranking


Whether you have the best online selling product or physical stores with popular products, marketing, and promotions of your storefront are important to make customers take an interest in your business. To make the most of your digital presence, you can invest in SEO (Search Engine Optimization) to direct your potential customers to your Shopify store or physical store based on their search engine queries.

Today, you will learn how you can improve your business and its digital presence with continuous efforts to gain massive results. Our blog post will help you- whether you have an online or offline store. Let’s focus on optimizing your On-page SEO to improve your SEO ranking!

SEO- An Introduction

SEO is an optimization process to improve the quantity and quality of your store traffic from search engines. The process helps you target unpaid traffic and offers an affordable way to increase digital visibility.

On-page SEO is a part of SEO that helps you optimize the Shopify store page content for search engines and users. In this process, you must refine meta title tags, content, internal links, and URLs to boost your online ranking.

How Can You Improve Your SEO Today?

There are numerous ways to improve your digital presence in today’s times. However, there are some basic yet still relevant SEO strategies to improve your SEO ranking. Some of them are listed below:

1. Site Structure Optimization

An easy-to-navigate site structure improves your search engine crawling and product discoverability. To get optimal results from site structure optimization, you must avoid showcasing excessive categories and subcategories to your customers.

2. Edit robots.txt.liquid

The Shopify robots.txt file guides search engine bots on which your store pages to crawl. Your file should be SEO-optimized. For this matter, you can use online available tips or consult a Shopify expert for any necessary edits.

3. User Experience Enhancement

To improve your SEO ranking in the competitive e-commerce world, you have to improve your store speed, use responsive design, and maintain consistent branding. It all keeps your visitors engaged and reduces bounce rates on your store.

4. The Right Keywords Research

You have to use the right keywords to target your right audience. It helps you in multiple ways, mainly improving your Shopify store’s digital presence. You can use Google Trends (https://trends.google.com/trends/), Ubersuggest (https://neilpatel.com/ubersuggest/), and other SEO tools (https://www.shopify.com/blog/free-seo-tools) to identify the right keywords that align with your products. If you succeed in finding the right keywords, you can effortlessly improve your store's SEO ranking.

5. Product Page Optimization

To make your product page optimized, you need to add detailed meta titles and descriptions with true product information to make your pages more searchable.

6. Store Backlink Building

For this matter, you can connect with suppliers and influencers to create backlinks for your Shopify store. It will help you improve your store's authority and search engine ranking.

7. Content Marketing

Content is one thing that will always be relevant whether it is available online or offline. You can hire bloggers and influencers to produce quality content that resonates with your brand identity. It helps you attract visitors and boosts your store's SEO ranking.

8. Shopify SEO

To make the most of your Shopify plan, you can use Shopify SEO Apps and Tools. The e-commerce platform gives you tools like SEO Manager (https://apps.shopify.com/seo-meta-manager?surface_detail=SEO+manager&surface_inter_position=1&surface_intra_position=4&surface_type=search) and Yoast SEO (https://apps.shopify.com/yoast-seo?surface_detail=yoast&surface_inter_position=1&surface_intra_position=1&surface_type=search) to further enhance your on-page SEO.

What Are Some Shopify Expert Advice For You? 

Being Shopify Experts ourselves, we have listed some tips or steps that you can follow without investing a penny in your Shopify store SEO:

1. Add Title and Meta Description for Additional Products Page



  1. Navigate to Your Store
  2. Go to Preferences

iii. Add SEO-optimized meta title and description.

  1. Add Title and Meta Description for Pages



  1. Go to Pages
  2. Go to your preferred Page

iii. Edit the page’s SEO settings

Note: Add SEO-optimized meta titles and descriptions for each page to enhance SEO ranking (will be found under the “Improve Product Page Visibility” section).

  1. Optimize Collection Pages



  1. Go to Products
  2. Select Collections
  3. Add SEO-optimized title and description to improve visibility.


You have to add Alt-text to your store Images. Alt-text helps search engines understand your images. You can also use any Shopify app for bulk updates.

On-Page Shopify Store SEO 

On-page SEO involves optimizing various elements to make your store more search-engine friendly. Some useful tips are:

  • Title Tags and Meta Descriptions are the text snippets that appear in search engine results. You have to ensure they are compelling and include relevant keywords to improve click-through rates.
  • Use header tags (H1, H2, H3) to structure your content and highlight key points for improved SEO ranking. Header tags help search engines understand the hierarchy and relevance of your content.
  • You have to ensure your images have descriptive filenames and alt tags. It improves accessibility and helps search engines understand your image content.
  • Keep your URLs short, descriptive, and keyword-rich to make them easier to read for both users and search engines.
  • Linking your Shopify store to other pages helps search engines discover more of your content and understand the relationships between pages.

Partner with Shopify SEO Experts

Navigating the SEO challenges can be overwhelming for store owners. Partnering with Shopify SEO experts can provide you with the expertise and support you need to optimize your store effectively and achieve your desired results. They can help you with keyword research, technical SEO, or content creation to maximize your SEO ranking and drive more traffic.


SEO is a multifaceted strategy. Its effectiveness varies based on your website's size and the keywords used. Following these tips and continually refining your approach can improve your Shopify store's visibility and attract more customers. For further assistance, feel free to connect with us, your trusted Shopify experts (https://www.mswebdesigner.com/pages/contact) based in Singapore and India.

Sudipta Mondal

By Sudipta Mondal

Sudipta Mondal is a technology entrepreneur and a software developer, eCommerce Consultant for International Brand & Shopify Experts and Partner. Having founded his own company ‘MS Web Designer’. Sudipta has been working in the field of startups for more than 15 years now and has established multiple SAAS products with his wife Masum and has helped develop multiple E-commerce brands on Shopify. Together they have served over 1500+ international brands including fortune 500 companies to setup and level up their online business.

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