How E-Commerce Brands Manage Their Online Presence?


You know the importance of managing your e-commerce reputation if you are an online business owner. However, the presence of many social media platforms and the ever-changing nature of the e-commerce industry may make this a daunting task. Here are some tips to inform you how E-commerce brands improve their commerce reputation more effectively.

How To Manage Your E-Commerce Online Presence?

Below are nine tips that we Shopify experts and eCommerce website consultants believe are necessary for you to follow to keep that niche crowd returning to your store.

1. Create a Blog or YouTube channel

A blog can prevent bad publicity. In addition to adding internal links for SEO, a blog allows an eCommerce business to promote new, featured, and top-selling products or even products that need a “boost” due to a dip in sales. Many E-commerce brands take advantage of channels like Pinterest, YouTube, Instagram, Facebook, and more to help you promote your products better and everywhere.

Expert’s Note: Keep all your Social Platform handles under the same name as your business. It helps people relate and know they’re looking at the same brand.

2. Monitor Your Reviews

Customers will always check reviews before making a purchase. Be sure your reviews are good. A bad review can make you lose that sale and the customer, too. If you are making your customers happy, ask them to post reviews to express their views and increase your collection of reviews. When E-commerce brands have a large customer base, they create an email marketing campaign to encourage customers to leave reviews. More people will leave a review when asked.

Expert’s Note: If you have a terrible review, handle the situation with a small apology reply that can fix the situation. Respond to all Positive and Negative Reviews.

3. Be Quick at Responding to Customers

People expect you to be sociable if you have a social media presence. When your customers reach out to you on social media, they expect you to reply quickly to their queries. Even if it’s something you can’t solve immediately, at least acknowledge them. Most E-commerce brands do the same with their Reviews. If there is a review that doesn’t go well with your E-commerce reputation, leave the customer some response acknowledging that you will do something to fix the mentioned issue.

Expert’s Note: It’s often the first seller to respond to all queries about who gets the sale from the customer.

4. Monitor Your Social Media Footprint

Facebook and Instagram are two of the most popular social media platforms, but they aren’t the only ones out there. Perform regular searches on your brand name or product on each platform to understand what people say about you. E-commerce brands generally analayze their social media footprint weekly or bi-weekly to make improvements accordingly.

Expert’s Note: Create a group on whichever channel you find people talking about you. The group brings people closer, and they know where to find you for a response from your side. This is sure to drive in more sales.

5. Set Up Alerts

Set up Google alerts for immediate notification when someone mentions your business or website on a blog or the general web.

Expert’s Note: You can also use social-specific tools such as HootSuite to track mentions on social platforms.

6. Gain Public Favor for Your Brand

E-commerce brands give their audience a reason to follow and engage with their brand by sharing content they enjoy, starting discussions with them, and hosting competitions. Encourage your audience to share their content, like reviews, which customers and social media users highly value.

Expert’s Note: Providing first-time customers with a Discount Coupon motivates them to purchase from someone new.

7. Know Your Target Audience

As a seller, you must know who your Target Audience is. This helps you create a buyer persona, and you can cater to that persona only. Once you know your audience’s wants and needs, you are better equipped to understand your presence on social media. Learn from the top E-commerce brands as to how to target the right audience. You’ll know which platforms work best for your brand and how to speak to your audience on each specific platform.

Expert’s Note: If you don’t know your Target Audience, it’s advised that you head to Hubspot and create one for free.

8. Use Social Influencers (If needed)

Social Influencers are another way to create a reputation. Studies show that 90% of consumers trust the recommendations of their colleagues. And consumers are more likely to buy something based on a social media recommendation. This is what makes social influencers so attractive. It’s the process of word-of-mouth. The fastest current process.

Expert’s Note: Nine out of 10 E-commerce brands are using some form of influencer marketing today to reach new customers and deepen their connection with their existing audience.

9. Avoid Using Excessive Communication Channels

When mentioning points of contact, please keep it simple and few, although important. Provide the people with a phone number, email address, and points of contact on popular social media platforms such as Instagram or Facebook only. Chatbots are helpful, too.

Expert’s Note: Keeping a few channels and simple contact options helps.


According to an Oberlo article, 85% of customers research a company online before deciding whether to make a purchase. Your company’s reputation can tremendously impact your sales. Your job is to increase profits. A good E-commerce brand reputation is critical for any business looking to be successful. There are many reasons for this. Still, the most important is that a strong reputation leads naturally to good word-of-mouth advertising.

As Shopify experts and eCommerce website developers, we have helped over 1500 international brands, including Fortune 500 companies, set up and scale up online businesses. If you need any help regarding this, feel free to contact us at hi@mswebdesigner.com

Sudipta Mondal

By Sudipta Mondal

Sudipta Mondal is a technology entrepreneur and a software developer, eCommerce Consultant for International Brand & Shopify Experts and Partner. Having founded his own company ‘MS Web Designer’. Sudipta has been working in the field of startups for more than 15 years now and has established multiple SAAS products with his wife Masum and has helped develop multiple E-commerce brands on Shopify. Together they have served over 1500+ international brands including fortune 500 companies to setup and level up their online business.

1 comment

  • Very informative article… Thanks for providing such important and necessary information.
    Appreciate the work you are doing.

    accountants for eCommerce

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