Are Product Descriptions Important For Shopify Migration?


When you opt for Shopify Migration, you have to pay attention to every detail. It’s like moving your home from one place to another. For this purpose, you would like a planned shift with your service provider, right? It’s the same for e-commerce migration where Shopify gives you robust features like a user-friendly interface, powerful marketing tools, and much more.

However, you have to put at least 80 words description for your Shopify products. It is because product descriptions work as your sales pitch, your brand voice, and your chance to connect with your customers. As you start your migration journey, think of product descriptions as the soul of your products in the digital realm. 

Why Do Product Descriptions Matter in Shopify Migration?

When migrating to Shopify, you should never overlook product descriptions, which is about creating a connection with your customers. Here's why product descriptions are so crucial:

1. SEO Impact 

Search engines love well-crafted product descriptions for SEO. By incorporating relevant keywords and providing detailed descriptions during Magento to Shopify migration, you can improve your store's visibility on search engine results pages (SERPs). It means when customers search for products like yours, your store is more likely to appear at the top to drive organic traffic.

2. Customer Experience Influence

Imagine walking into a store where all the products are with no labels. That's how customers feel when they encounter generic product descriptions online, especially after Shopify Migration. Detailed and accurate descriptions help customers understand what they are buying from you. It reduces uncertainty and builds trust among your customers. By clearly outlining the features, benefits, and uses of your products, you are providing a virtual sales assistant that guides customers through their purchasing decisions.

3. Conversion Rates

The ultimate goal of any store is to convert visitors into buyers during and after WooCommerce to Shopify migration. Compelling product descriptions plays an important role in this process. Descriptions that highlight the product’s unique value proposition can persuade customers to make a purchase. They address common questions and concerns, provide reassurance, and ultimately, influence the customer's decision to add the product to their cart. 

Product descriptions are a powerful tool in your Shopify migration arsenal. They boost your SEO, enhance the customer experience, and drive conversions. 

PRO TIP: Give your product descriptions the attention they deserve.

What Are The Common Challenges with Product Descriptions?

Migrating your e-commerce store to Shopify is like moving into a new home. Just as you would pack and label your belongings to ensure nothing gets lost or damaged, you must also pay attention to your product descriptions. Here are some common challenges you might face:

1. Data Loss or Inconsistency

Imagine if, during your move, some of your Shopify products went missing or the labels got mixed up. Similarly, there's a risk of losing important information or ending up with inconsistent data during migration. It can happen due to technical glitches or human error. 

Losing details like product specifications, sizes, or unique features during Shopify Migration can confuse your customers and hurt your sales. You must double-check your data before and after migration. 

2. Formatting Issues

Ever tried fitting a square peg into a round hole? That is what it can feel like when transferring product descriptions from one platform to another. Different platforms have different formatting styles, which can lead to jumbled or misplaced text, broken links, or distorted images in your Shopify store. You must take the time to review the Magento to Shopify migration and adjust the formatting of your product descriptions. 

3. Time and Resource Constraints

Migrating to a new platform is time-consuming. Updating and optimizing product descriptions for hundreds or thousands of products can be overwhelming, especially for small businesses with limited resources. Hence, you should prioritize your top-selling products first when you do WooCommerce to Shopify migration. You can also hire temporary help or use automated tools to streamline the process.

What Are The Best Practices To Manage Product Descriptions?

When migrating to Shopify, your product descriptions play an important role in attracting and converting customers. Here are some best practices:

1. Content Audit

A content audit helps you assess the quality and relevance of your existing product descriptions. It's a chance to identify gaps, inconsistencies, and areas for improvement during and after Shopify Migration. You should review your current product descriptions and find outdated information, missing details, or descriptions that don't align with your brand voice. Now, make a list of what needs to be updated or rewritten in your product descriptions.

2. SEO Optimization

SEO-friendly product descriptions can increase your visibility on search engines that leads to more organic traffic to your Shopify products. You can include relevant keywords in your product titles and descriptions, but avoid keyword stuffing. Use natural language and focus on terms your customers are likely to search for. Also, include meta descriptions and alt tags for images to enhance your SEO further.

3. Clarity 

Clear and persuasive descriptions during and after Shopify Migration help customers understand your product value and encourage them to make a purchase. You can use simple language that speaks directly to your target audience. Highlight your product benefits and features while using persuasive language to create a sense of urgency or exclusivity.

4. Shopify's Features

Magento to Shopify migration offers various tools and apps to help you manage and enhance your product descriptions. You can use Shopify's rich text editor to format your descriptions with headings, bullet points, and bold text for better readability. Use apps like SEO Manager or Plug-in SEO to optimize your descriptions for search engines after Shopify Migration. You can also use AI-powered tools to generate or improve product descriptions automatically.


Beardbrand is a grooming company that offers beard oils, balms, and other products. They migrated to Shopify to improve their e-commerce experience. The company focused on crafting detailed product descriptions that highlighted the unique product features and benefits after WooCommerce to Shopify migration. The improved product descriptions contributed to an increase in sales and customer engagement, with customers appreciating the detailed information that helped them choose the right products for their needs.

Pura Vida Bracelets sells handcrafted bracelets and accessories. They migrated to Shopify to enhance their online store's functionality and design. The company revamped its product descriptions after Shopify Migration to include more engaging details about the craftsmanship and story behind each bracelet. The enriched product descriptions led to increased customer interest and higher conversion rates, with customers feeling more connected to the brand's mission and the artisans behind the products.


The power of well-crafted product descriptions cannot be overstated in the e-commerce world, where every detail counts. Remember that your Shopify product descriptions are the bridge between your products and your customers. They play an important role in attracting visitors and converting them into loyal customers. 

Therefore, ensure that optimizing your product descriptions is at the top of your list as you plan your migration strategy. It is about seizing the opportunity to enhance your brand's voice, improve your SEO, and boost your sales.

Are you ready to unlock the full potential of your Shopify Migration? Don't let the complexities hold you back. Reach out to MS Web Designer to get your product descriptions transferred and optimized to resonate with your target audience and search engines alike. 

Sudipta Mondal

By Sudipta Mondal

Sudipta Mondal is a technology entrepreneur and a software developer, eCommerce Consultant for International Brand & Shopify Experts and Partner. Having founded his own company ‘MS Web Designer’. Sudipta has been working in the field of startups for more than 15 years now and has established multiple SAAS products with his wife Masum and has helped develop multiple E-commerce brands on Shopify. Together they have served over 1500+ international brands including fortune 500 companies to setup and level up their online business.

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