Key Features to Look For In Shopify Discount Apps

In 2024’s competitive eCommerce world, discounts are important for driving traffic, boosting sales, and ensuring customer satisfaction. When your store is on Shopify platform, integration of Shopify discount apps are equally important, especially during major sales events like BFCM. 

However, you should understand not all Shopify discount apps work for the same goals and with the same functionalities. You need to find the Shopify apps that fits perfectly to your business and Shopify store needs. Join your hands with us today to explore the key features you should prioritize when selecting the best Shopify discount app for your store.

1. User-Friendliness 

The first feature you should prioritize if any Shopify discount app is user-friendliness. A Shopify app should simplify your business life, not complicate it. If an app is too complex, it could cost you valuable time. With such turmoil, you might miss key opportunities to promote offers. 

Apps like Shopify Coupon Discount on Cart are user-friendly. They provide a simple way to display discount codes on your cart page. This feature allows customers to easily see which offers they can use. It also increases the customers’ likelihood of completing a purchase.

When choosing a Shopify discount app, you must ensure its interface is intuitive with simple navigation. It will make it easy for your team to apply discounts without needing advanced technical knowledge.

Also Read- How To Attract Shopify BFCM VIP Customers With Features Support?

2. Customizable Discount Rules

A one-size-fits-all approach doesn't work in the discount world. Every Shopify store has unique needs. Your Shopify discount app should offer flexible and customizable rules. Whether you want to create a percentage-based discount, fixed-amount reductions, or BOGO deals, flexibility is important. 

The Custom Size Price Calculator app offers various customizable pricing options. It allows you to define rules based on product size or quantity. This way, you can also customize discounts for specific customer segments or product categories.

This feature gives you control over your promotional strategy. You can experiment with different discount types to see what resonates most with your customers. It eventually helps you optimize your sales.

3. Automatic Discount Application

In today’s world, customers expect convenience. That’s why automatic discount application is a must-have feature. Instead of requiring customers to manually input codes, the discount should automatically apply when conditions are met. It improves the checkout process and reduces cart abandonment. 

Apps like Sale and Conversion Booster offer this feature. They ensure your customers experience a smooth and efficient shopping experience. Automatic discounts also eliminate human error. Customers often forget to enter discount codes. It leads to dissatisfaction from the customer’s end. With an automatic system, you can avoid these pitfalls by ensuring customer satisfaction and loyalty.

4. Discount Visibility on Cart 

Transparency is key when offering discounts. If customers can’t easily see the available discounts, they might abandon their cart out of frustration. A Shopify discount app that shows all available discounts directly on the cart page can make a big difference. 

The Shopify Coupon Discount on Cart app solves this issue by making discount offers visible at the right moment. Customers are more likely to complete their purchase when they know they’re getting a deal. By showing discounts upfront, you build trust with your customers. This way, you also encourage repeat purchases and higher conversion rates.

5. Stackable Discounts

Sometimes, one discount isn’t enough to convince a customer to buy. Offering stackable discounts can sweeten the deal. It allows customers to apply multiple discount codes on a single order. This feature is especially useful during sales events like Shopify BFCM, where shoppers expect to maximize their savings. 

Apps like ReConvert Upsell & Cross Sell offer stackable discount functionality. They help increase your store’s average order value (AOV) by encouraging larger purchases. Stackable discounts can also help you move slow-selling inventory. Offering a combination of percentage discounts and free shipping, for example, can clear out stock while keeping customers satisfied.

6. Sales-Boosting Tools

Beyond discounts, some Shopify apps provide additional tools to help boost sales. Features such as countdown timers, progress bars, or even “spend more, save more” promotions can drive urgency and increase order values. 

Apps like Fera integrate these types of features directly into your store. They help create a sense of urgency that pushes customers toward completing their purchases. Such Shopify apps are especially useful during high-traffic sales periods like BFCM. Time-sensitive promotions can encourage impulse buys and boost overall sales.

Also Read- How Do You Boost Your Cart Value on Shopify?

7. Mobile Compatibility

More than half of all eCommerce purchases are made on mobile devices. As such, it’s important that your Shopify discount app is mobile-friendly. Mobile compatibility ensures that customers on smartphones and tablets can easily apply discounts during their checkout process. 

The Custom Size Price Calculator app is fully optimized for mobile users. It provides a seamless experience across all platforms.  A mobile-friendly discount app improves customer satisfaction and increases conversion rates. Customers who can shop easily on their phones are more likely to complete their orders.

8. Analytics and Reporting

Data is important for understanding what’s working and what’s not. A good Shopify discount app should offer detailed analytics and reporting tools. It should allow you to track how well your discounts are performing. You need to know how many times a discount was used, how much revenue it generated, and what types of discounts worked best. 

Klaviyo offers robust reporting capabilities, allowing you to make data-driven decisions about your discount strategy. With this feature, you can adjust your campaigns based on real-time data by optimizing future promotions for maximum impact.

9. Integration with Other Apps

Your Shopify discount app shouldn’t operate in a silo. It should integrate seamlessly with other tools in your Shopify ecosystem, like email marketing platforms, upsell apps, or cart recovery systems. A well-integrated app ensures a smooth customer experience and helps you maximize your promotional efforts.

The Sale & Discount Manager app integrates with other Shopify tools. It ensures your discount campaigns work hand-in-hand with other marketing efforts. For example, you can integrate a discount app with an email marketing platform to send targeted promotions based on customer behavior. This synergy can help you achieve better results from your campaigns.

10. Support for Multiple Languages and Currencies

If your Shopify store serves international customers, it’s important that your Shopify discount app supports multiple languages and currencies. Offering discounts in a customer’s local language and currency ensures a smoother shopping experience. 

Langify is a great tool that supports multi-language and multi-currency setups. It allows you to display discounts clearly and accurately, regardless of where your customers are located. Having this feature can increase your Shopify store’s global reach, attracting customers from different regions and improving their shopping experience.

11. Cart Conversion Optimization

At EOD, increasing your cart conversion rate is among the most important goals of any Shopify discount strategy. Shopify discount apps that also optimize cart conversions can help you boost average order value. 

For example, Sale and Conversion Booster suggests related products or offers upsells at checkout, helping you increase your overall revenue. Offering relevant products or discounts at the right moment can encourage customers to add more to their cart, boosting your store’s bottom line.

Also Read- Why Early Bird Installations Win Big Shopify BFCM Season?

12. BFCM-Ready Features

As the biggest shopping season of the year, Shopify BFCM presents an unparalleled opportunity to boost your sales. Your Shopify discount app needs to be ready for the high traffic that comes with this period. Features such as flash sales, VIP discounts, and countdown timers are key to a successful BFCM 2024 strategy. 

The Shopify Coupon Discount on Cart app is designed to handle the increased demand and offer the right discounts at the right time. Make sure your discount app is equipped with these features to take full advantage of the BFCM rush.

13. Free Trials and Flexible Pricing

Finally, when choosing a Shopify discount app, look for ones that offer free trials and flexible pricing. This way, you can test the Shopify app before fully committing and ensure it meets your store’s needs. 

The Terms & Condition Pro+ app offers a free trial and budget-friendly pricing, making it ideal for stores of all sizes. This flexibility allows you to start small and scale as your store grows, ensuring the app remains cost-effective.

Wrap Up For Today!

When choosing a Shopify discount app, it’s important to look for features that meet your specific business needs. Essential features include ease of use, customizable discount rules, automatic application, and integration with other tools. 

Apps like the Shopify Coupon Discount on Cart and Custom Size Price Calculator offer these features. They ensure you have the right tools to maximize sales. With the right Shopify discount app, your store can enjoy smoother operations, increased customer satisfaction, and higher average order values.