Supercharge Your Shopify Store with BFCM Flash Sales

BFCM are the most profitable shopping events of the year for Shopify businesses. You need to be prepared to make the most of this opportunity. A great way to boost your sales during BFCM is by running flash sales. 

Flash sales create urgency and encourage quick purchasing decisions. In this guide, we are showing you how to supercharge your Shopify store with BFCM flash sales using Shopify apps.

Why Flash Sales Work for BFCM?

Flash sales are designed to offer discounts for a limited time. Customers know they have to act fast, or they might miss out. This sense of urgency makes flash sales very effective during the busy BFCM season when customers are already looking for deals.

Flash sales also allow you to offer deep discounts for short periods without affecting their entire inventory. This strategy helps to clear out stock quickly, boost your conversion rates, and increase revenue.

Also Read- Test Your Shopify BFCM Strategy Before the Rush

The Benefits of Flash Sales During BFCM

Flash sales during BFCM are a powerful way to attract customers and increase sales quickly. By offering limited-time discounts, you create urgency that motivates customers to act fast. Let’s explore the key benefits of running flash sales during BFCM and how they can help your Shopify store grow.

• Flash sales help increase your sales volume within a short period.
• Urgency makes customers more likely to buy without hesitation.
• Customers are often tempted to add more items to their cart to maximize the flash sale deal.
• Flash sales allow you to move old or excess stock fast.

Step-By-Step Flash Sale Launch

Now, let’s look at the step-by-step process of running successful flash sales on Shopify during BFCM.

Step 1: Set Up Automatic Discounts

Offering automatic discounts makes shopping easier for customers. Instead of applying a discount code manually, customers receive the discount automatically when they qualify. This removes friction from the checkout process and can reduce cart abandonment.

Shopify allows you to set up automatic discounts, but you can make the experience even better by using the Shopify Coupon Discount on Cart App. This app shows customers available discounts right on the cart page, so they don’t miss out on any offers. It’s a great way to boost sales and reduce abandoned carts during BFCM.

How to Use the Discount Coupon on Cart App for Flash Sales:?

• Go to the Shopify App Store and install the Shopify Coupon Discount on Cart app.
• Set a specific discount code for your flash sale, and schedule the time period for when it will be active.
• The app allows you to show all available discounts directly on the cart page, ensuring customers see them before checkout.
• Monitor how many customers use your flash sale discounts with the app’s tracking features.
• This app simplifies the discount process, helping you manage your BFCM flash sales.

Step 2: Personalize Pricing 

If your store sells custom-sized products or services, offering dynamic pricing can help attract more customers. During BFCM, you want to give your customers the best possible experience, and personalized pricing can help you do just that.

The Custom Size Price Calculator is a great tool for Shopify merchants who sell products in varying sizes or quantities. It automatically calculates the price based on the size or quantity the customer inputs. This is particularly helpful for stores that sell products like fabrics, tiles, or custom furniture.

Benefits of Using the Custom Size Price Calculator During Flash Sales:

• Ensure your customers get precise pricing based on their specific needs.
• Customers can input their custom sizes and see the final price immediately.
• Prices adjust automatically, taking into account any flash sale discounts you’ve applied.

Offering custom pricing helps you stand out and ensures you cater to individual customer needs, which is crucial during high-traffic events like BFCM.

Also Read- How To Attract Shopify BFCM VIP Customers With Features Support?

Step 3: Use a Countdown Timer to Create Urgency

Urgency drives action. Nothing creates urgency like a countdown timer that shows customers how much time is left before the flash sale ends, making them more likely to complete their purchase quickly.

Adding a countdown timer to your Shopify store is easy with apps like Hurrify – Countdown Timer. This app allows you to add timers to your product pages, homepage, or cart, giving customers a visual reminder that time is running out.

How to Use Countdown Timers Effectively?

• Find the app on the Shopify App Store and install it on your store.
• Customize the countdown to match the start and end time of your flash sale.
• Place the timer where it’s most visible, such as at the top of the cart or on product pages.
• As the timer counts down, customers will feel the pressure to act fast and make their purchase before the sale ends.

Countdown timers help you boost sales by tapping into the urgency that makes flash sales so effective during BFCM.

Step 4: Boost Sales with Bundles and Upsells

Product bundling and upselling are great ways to increase your average order value (AOV). During a flash sale, you can encourage customers to buy more by offering product bundles or suggesting additional items that complement their purchase.

Apps like Bundler – Product Bundles allow you to create special offers for multiple products sold together at a discount. You can also use upsell apps like ReConvert Upsell & Cross Sell to suggest related products when customers are in the checkout process.

How to Use Bundles and Upsells During Flash Sales?

• Use Bundler to group related products and offer them at a discounted price during the flash sale.
• Use an upsell app to suggest additional products to customers as they are completing their purchase.
• Clearly display the bundle offer on product pages and in the cart to encourage customers to take advantage of the deal.
• Bundling and upselling during flash sales can increase your average order value.

This strategy helps you get the most out of each customer and maximize your sales during BFCM.

Step 5: Use Push Notifications to Alert Customers 

One of the best ways to ensure your customers don’t miss out on your BFCM flash sales is by using push notifications. Push notifications send real-time alerts directly to your customers’ devices, making sure they know when your sale starts, ends, or when items are running low in stock.

are perfect for sending notifications during BFCM. You can use these notifications to send reminders about your flash sale or nudge customers who have abandoned their carts.

Also Read- How Do You Boost Your Cart Value on Shopify?

How to Set Up Push Notifications for Flash Sales?

• Go to the Shopify App Store, install PushOwl, and integrate it with your store.
• Use push notifications to alert customers when your flash sale starts or when time is running out.
• Remind customers who have left items in their cart to complete their purchase before the flash sale ends.
• Push notifications keep customers engaged and help drive more conversions during BFCM.

With push notifications, you can keep your customers informed and boost sales even further.

Supercharge Your Shopify Store with Flash Sales

BFCM flash sales are a fantastic way to boost your sales and maximize your revenue during the biggest shopping event of the year. By creating urgency, offering automatic discounts, and using powerful Shopify apps, you can ensure your flash sales run smoothly and generate results.