icon

How to Create Discount Codes on Shopify?

avatar

Standing out and keeping customers engaged is crucial in e-commerce 2024. Among the most effective strategies to achieve this is by offering cart discounts. In 2024, cart discounts have proven to be a powerful tool in boosting sales and increasing the customer experience. Let's explore the benefits of cart discounts and how you can easily create discount codes on Shopify using the MS-Coupon Discount on Cart app.

Why Cart Discounts Matter

Why Cart Discounts Matter?

Cart discounts offer multiple advantages, including increased conversion rates, reduced cart abandonment, and improved customer satisfaction. Here’s a closer look at these benefits:

1. Increase in Conversion Rates

Offering discounts directly in the cart incentivizes customers to complete their purchases. By seeing the savings upfront, customers are more likely to proceed to checkout. This immediate gratification can turn hesitant shoppers into paying customers, significantly boosting your conversion rates.

Moreover, cart discounts can encourage customers to add more items to their cart to reach a discount threshold, such as "Spend $50 and get 10% off." This not only increases the average order value (AOV) but also improves the overall shopping experience by making customers feel they are getting more value for their money.

2. Reduction in Cart Abandonment

Among the main reasons for cart abandonment is the lack of visible discounts. Customers often look for discount codes before completing a purchase, and if they can't find one easily, they might abandon their cart. Providing discount codes on the cart page addresses this issue, making it easier for customers to apply savings and complete their purchase.

In fact, according to studies, nearly 70% of online shoppers abandon their carts, and unexpected costs, including the absence of visible discounts, are a major factor. By offering clear and accessible discount codes, you can directly tackle this issue and retain more customers.

3. improved Customer Experience

Cart discounts provide a seamless shopping experience. Customers appreciate the ease of applying discount codes without navigating away from the cart page, which leads to higher satisfaction and loyalty. When the discount process is straightforward and transparent, customers are more likely to return for future purchases, knowing they will have a hassle-free experience.

In addition, cart discounts can create a sense of excitement and urgency. Limited-time offers or exclusive cart discounts can motivate customers to make quicker decisions, reducing the likelihood of them second-guessing their purchase.

improved Customer Experience

How to Create Discount Codes on Shopify?

Creating discount codes on Shopify is a simple process. Here’s a step-by-step guide:

Step 1: Log into Your Shopify Admin Panel

Navigate to your Shopify admin panel and go to the ‘Discounts’ section. This is where you can manage all your discount codes and offers.

Step 2: Create a Discount Code

Click on ‘Create discount’ and choose ‘Discount code’. Enter a name for your discount code, which customers will use at checkout. Make sure it is easy to remember and relevant to the promotion.

Step 3: Set Discount Details

Define the discount type (percentage, fixed amount, free shipping, or buy X get Y), the value, and any specific conditions (e.g., minimum purchase amount). This flexibility allows you to create a wide range of promotions that can cater to different customer segments.

Step 4: Specify Usage Limits

Set the usage limits for the discount code, such as the number of times it can be used per customer or overall. This helps you control the distribution and prevent abuse of discount codes.

Step 5: Activate the Discount Code

Once all details are set, click ‘Save’ to activate your discount code. You can then promote this code through various marketing channels to ensure customers are aware of the offer.

MS-Coupon Discount on Cart App

While Shopify provides a robust discount system, the MS-Coupon Discount on Cart app improves it by offering multiple discount codes directly on the cart page. This app is designed to simplify the discount application process and boost your store’s performance.

1. Show Multiple Discount Coupons on Cart

Display several discount codes for customers to choose from directly on the cart page. This increases the likelihood that they will find a suitable offer and complete their purchase.

2. Show Savings Amount

Clearly show the savings amount once a discount coupon code is applied. This transparency helps build trust and encourages customers to proceed with their order.

3. Reduce Cart Abandonment

By showing discount codes upfront, you can significantly reduce cart abandonment rates. Customers no longer need to leave the cart page to search for codes, making the checkout process smoother and more efficient.

4. Boost Conversion Rate and AOV

Encourage customers to apply discounts and complete their purchases, increasing your store’s conversion rate and AOV. Offering multiple discount options can also motivate customers to add more items to their cart to maximize their savings.

5. Supports Multiple Discount Types

The app supports various discount types, including BOGO, cart discounts, checkout discounts, fixed pricing, percentage discounts, and more. This versatility allows you to create tailored promotions that meet your business goals.

How to Connect Coupon Discount on Cart to Your Store?

Connecting the MS-Coupon Discount on Cart app to your Shopify store is simple. Here’s how:

Step 1: Install the App

Visit the Shopify App Store and search for the MS-Coupon Discount on Cart app. Click ‘Add app’ to install it on your store. The installation process is quick and straightforward, ensuring you can start using the app without any hassle.

Step 2: Configure the Settings

Once installed, configure the app settings to match your store’s discount strategy. You can customize how the discounts are displayed, the discount types, and more. The app offers various customization options, allowing you to align it with your brand’s aesthetics and promotional strategies.

Step 3: Publish and Promote

After setting up the app, publish it and start promoting your new cart discount feature to your customers. Use your website, email marketing, and social media channels to spread the word and encourage customers to take advantage of the discounts.

Real-World Benefits

The MS-Coupon Discount on Cart app has been trusted by over 500 Shopify and Shopify Plus stores, with an impressive rating of 4.9 out of 5. Here’s what some satisfied users have to say:

D Constancy: “Amazing support! Super fast and the system works very well!”

Inzora Jewels: “Good app and has good support by the team. They are ready for the support. I liked the service better than the app.”


Star Kiddo: “The support is top-notch and instant! Seeing the support and the extra mile they go to fix any bugs or compatibility issues we face with other apps, we can’t look for any other alternatives out there! Highly recommended and love the support!”

Maximizing Your Discount Strategy

To fully use cart discounts and the MS-Coupon Discount on Cart app, consider these tips:

1. Use Multiple Discount Types

Experiment with different discount types to see which resonates best with your audience. Offer percentage discounts, fixed amount discounts, and free shipping to cater to various customer preferences. You can also try limited-time offers to create urgency and encourage quick purchases.

2. Promote Your Discounts

Use email marketing, social media, and on-site banners to promote your discount codes. Highlight the ease of applying discounts directly from the cart page. Ensure that your marketing messages are clear and compelling, emphasizing the benefits of the discounts.

3. Analyze Performance

Regularly review the performance of your discount codes. Analyze metrics such as usage rates, conversion rates, and AOV to refine your strategy. This data-driven approach helps you identify which discounts are most effective and adjust your campaigns accordingly.

4. Seasonal and Limited-Time Offers

Create a sense of urgency with seasonal and limited-time offers. Promote these discounts heavily to drive traffic and sales during peak shopping periods. Seasonal promotions can attract new customers and encourage existing ones to make additional purchases.

5. Personalize Discounts

Offer personalized discounts based on customer behavior. For example, provide a special discount code to customers who have abandoned their cart or offer loyalty discounts to repeat customers. Personalization makes customers feel valued and can lead to increased loyalty and repeat business.

Personalize Discounts

Conclusion

In 2024, cart discounts remain a powerful tool for e-commerce success. By leveraging the benefits of cart discounts, such as increased conversion rates and reduced cart abandonment, you can improve your Shopify store’s performance. The MS-Coupon Discount on Cart app makes it easier than ever to offer multiple discount codes directly on the cart page, boosting customer satisfaction and sales.


Start using the MS-Coupon Discount on Cart app today to show multiple discount coupons on cart pages, reduce cart abandonment, and increase your conversion rate and AOV. With features like showing savings amounts and supporting various discount types, this Shopify Discount App is essential for any Shopify store looking to maximize its discount strategy.

Sudipta Mondal

By Sudipta Mondal

Sudipta Mondal is a technology entrepreneur and a software developer, eCommerce Consultant for International Brand & Shopify Experts and Partner. Having founded his own company ‘MS Web Designer’. Sudipta has been working in the field of startups for more than 15 years now and has established multiple SAAS products with his wife Masum and has helped develop multiple E-commerce brands on Shopify. Together they have served over 1500+ international brands including fortune 500 companies to setup and level up their online business.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note, comments must be approved before they are published