How To Create Automated Workflows On Shopify Plus?


Did you know that businesses using automation in e-commerce experience up to 20% increases in sales by eliminating repetitive tasks and streamlining operations? In today's competitive marketplace, many merchants need help managing repetitive tasks, which can lead to inefficiencies and lost revenue.

For merchants, the sheer volume of daily tasks can be overwhelming which leads to mistakes, delays, and missed opportunities. These challenges make it difficult to focus on growth and customer satisfaction. Fortunately, Shopify Plus offers a powerful solution through automated workflows that help merchants save time, reduce errors, and improve customer experience.

Let’s explore how automated workflows on Shopify Plus can transform your business operations. By the end of this blog, you'll be equipped with the Shopify flow knowledge to boost your store's efficiency and focus on growing your business.

What Are Automated Workflows?

Automated workflows refer to sequences of predefined tasks or actions executed without manual intervention. In the Shopify Plus context, these workflows use Shopify's powerful automation tool to streamline various aspects of e-commerce operations. Automated workflows in Shopify Plus operate by connecting events, conditions, and actions:

1. Events

These are the triggers that initiate a workflow, such as a new order being placed or a customer signing up.

2. Conditions

These Shopify automation represent the criteria that must be met for the workflow to proceed, like the order value exceeding a specific amount.

3. Actions

These are the outcomes of the workflow, such as sending an email or tagging an order.

Benefits of Automated Workflows

There are endless benefits of automated workflows. However, we have listed the main ones for Shopify Plus:

1. Time Savings

One of the key benefits of automated workflows is the significant time savings they offer. According to Forrester Research, businesses that implement automation can save an average of 30-40% of the time spent on routine tasks. A well-known example is the luxury fashion brand Rebecca Minkoff, which used Shopify workflow to automate inventory updates, saving their team countless hours.

2. Reduced Errors

Automated workflows help minimize human errors in critical processes. The National Association of Professional Organizers found that employees spend up to 25% of their time correcting errors made during manual processes. An online Shopify Plus electronics retailer Newegg used Shopify Flow to automate customer support responses, significantly reducing manual errors and improving customer satisfaction.

3. Improved Customer Experience

By automating key touchpoints, businesses can enhance the customer experience. The Harvard Business Review states that companies focusing on customer experience tend to have higher customer retention rates. The health and wellness brand Bulletproof used Shopify flow to segment and engage their customers effectively, resulting in improved customer loyalty and increased sales.

How Automated Workflows Streamline Order Processing?

Automated workflows can significantly streamline order processing on Shopify Plus. These allow businesses to efficiently manage a large volume of orders while minimizing errors and delays. With Shopify Plus order management automation, merchants can handle order confirmations, fulfillment, shipping, and even post-purchase communication seamlessly.

1. Order Confirmation

When a customer places an order, an automated workflow can trigger an immediate confirmation email, enhancing customer experience and building trust. For example, an online clothing store can automatically send personalized order confirmation emails, detailing the items purchased and expected delivery dates.

2. Fulfillment

Shopify automation can assign orders to specific warehouses based on customer location or product availability. For example, a multi-location retailer can use an automated workflow to assign orders to the nearest warehouse, reducing shipping times and costs.

3. Shipping Notifications

Automated workflows can notify customers when their orders have shipped, providing tracking information. For instance, a Shopify Plus electronics store can set up workflows to send tracking details as soon as orders are shipped, reducing customer inquiries and improving satisfaction.

How Automated Workflows Improve Customer Interactions?

Automated workflows play a crucial role in enhancing customer interactions by ensuring timely and relevant communication. Through Shopify workflow, businesses can manage customer inquiries, follow-ups, and segmentation more effectively, leading to improved customer loyalty and satisfaction.

1. Customer Follow-Ups

Automated workflows can trigger follow-up emails or messages based on customer behavior on Shopify Plus, such as post-purchase surveys or abandoned cart reminders. For example, a beauty products retailer can automatically send a follow-up email a week after a purchase, asking customers for feedback and suggesting complementary products.

2. Customer Segmentation

Shopify flow can segment customers based on their behavior, preferences, or purchase history, enabling targeted marketing campaigns. For instance, a gourmet food store can use automated workflows to segment customers who frequently buy organic products, sending them tailored offers and recommendations.

How to Create Automated Workflows on Shopify Plus?

Creating automated workflows on Shopify Plus is a simple process that can streamline your business operations effectively. Follow these steps to set up your first workflow:

Step 1: Log in to your Shopify Plus account.

Step 2: Navigate to the "Apps" section 

Step 3: Select "Shopify Flow."

Step 4: Click on "Create Workflow."

Step 5: Choose a Trigger:

Step 6: Select a trigger event that will start your Shopify automation.

Step 7: Choose the trigger that matches your workflow needs.

Step 8: Set conditions to specify when the workflow should run.

Step 9: Click "Add Condition" 

Step 10: Define parameters like "Order Total," "Customer Tag," and more.

Step 11: Configure the condition on Shopify Plus.

Step 12: Click "Add Action" 

Step 13: Select from options like "Send Email," "Add Tag," "Update Inventory," and more.

Step 14: Customize the action to fit your workflow needs.

Step 15: Use the "Test" button to simulate the trigger event and verify the outcome.

Step 16: Activate the Shopify workflow by toggling the "Active" switch.

Step 17: Monitor the workflow's performance and make adjustments as needed.

Tips for Effective Automation

To optimize your automated workflows, consider the following expert tips:

  • Begin with simple workflows.
  • Gradually add complexity.
  • Identify issues early.
  • Prioritize Shopify Plus tasks with high impact.
  • Automate order processing and customer follow-ups.
  • Improve inventory management.
  • Test workflows periodically.
  • Catch issues before they impact operations.
  • Use pre-built templates.
  • Save time and find inspiration.
  • Monitor workflow performance.
  • Adjust to address bottlenecks.
  • Consult Shopify experts.
  • Join communities for advice.

Best Practices for Automated Workflows

We have listed some tried and tested practices that have helped numerous merchants with Shopify flow:

  • Essential to test workflows before rolling out.
  • Use Shopify's testing tools to simulate scenarios.
  • Ongoing monitoring is crucial for catching issues.
  • Use Shopify's monitoring tools or third-party apps.
  • Regular adjustments ensure workflows meet needs.
  • Use monitoring data to identify areas for improvement.
  • Feedback Shopify Plus highlights areas for improvement.
  • Encourage team and customer feedback through surveys.
  • Continuous iteration prevents workflows from becoming outdated.
  • Regularly review and update workflows based on feedback.
  • Staying informed ensures workflows remain effective.
  • Follow Shopify updates, read blogs, and join forums.


Today we explored the power of Shopify automation. We began by understanding what automated workflows are and why they are beneficial. We then discussed several use cases, including order management and customer management, where automated workflows can improve efficiency and save time. We also provided a step-by-step guide on creating Shopify Plus automated workflows and offered tips for optimizing them. Finally, we highlighted best practices for testing, monitoring, and continuously improving your workflows.

Now that you understand the value of automated workflows, it's time to put this knowledge into action. By implementing automated workflows, you can save valuable time, reduce errors, and provide a better experience for your customers. 

If you haven't already, explore the advanced Shopify workflow. Take advantage of the platform's powerful tools to enhance your business efficiency and growth. Start creating your automated workflows today and experience the benefits firsthand. Try Shopify Plus now to elevate your business or reach out to experts for guidance on setting up effective automated workflows tailored to your needs.

FAQ Section

Q: Why should I use automated workflows on Shopify Plus?

Using automated workflows offers several benefits. Firstly, they help you save time by handling repetitive tasks, allowing you to focus on growing your business. Secondly, they improve accuracy and consistency, reducing the risk of human error. Thirdly, Shopify flows improve customer experience through timely and personalized communications or actions. Overall, they boost efficiency and help you scale your business effectively.

Q: How difficult is setting up automated workflows on Shopify Plus?

Setting up automated workflows on Shopify Plus is straightforward, thanks to the user-friendly interface of Shopify Flow, the automation tool for Shopify Plus. You don’t need programming skills to create workflows; it's a matter of selecting triggers, conditions, and actions from easy-to-understand options. Plus, there are numerous pre-built templates to help you get started quickly.

Q: Can I customize Shopify automation to suit my specific business needs?

Absolutely. Automated workflows on Shopify Plus are highly customizable. You can create unique workflows tailored to your business processes, whether it’s managing orders, handling inventory, or communicating with customers. You can also use custom triggers, conditions, and actions to align the workflows precisely with your needs.

Q: How can I ensure that my Shopify Plus automated workflows are error-free?

To ensure effective and error-free workflows, start by testing your workflows thoroughly before fully implementing them. Monitor their performance regularly to identify any issues or inefficiencies. Additionally, refine and adjust your workflows based on feedback and changing business needs. Shopify workflow provides tools for testing and monitoring workflows, making this process easier.

Q: What if I need help setting up or optimizing automated workflows on Shopify Plus?

If you need assistance, you can rely on Shopify Plus support, which offers expert guidance and resources. Many Shopify Plus experts like MS Web Designer also specialize in setting up and optimizing automated workflows. These experts can help you create effective workflows tailored to your business needs, ensuring you get the most out of Shopify Plus automation.

Sudipta Mondal

By Sudipta Mondal

Sudipta Mondal is a technology entrepreneur and a software developer, eCommerce Consultant for International Brand & Shopify Experts and Partner. Having founded his own company ‘MS Web Designer’. Sudipta has been working in the field of startups for more than 15 years now and has established multiple SAAS products with his wife Masum and has helped develop multiple E-commerce brands on Shopify. Together they have served over 1500+ international brands including fortune 500 companies to setup and level up their online business.

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