Cedele Delights: Savor the Goodness of Wholesome Creations


  • Cedele


  • Food & Beverage

Services Provided:

  • Design + UX
  • Replatforming
  • Development
  • Delivery & Pickup Integration
  • Customized Product Pages
  • SEO & Data Migration
  • Payment Solutions
  • Ongoing Support

Technology Stack:

  • Shopify
  • Mailchimp
  • Easyship
  • Eber
  • Omise


  • MS Web Designer
Shopify Customized Solutions


Cedele is famous in Singapore for its various artisanal restaurants, cafes and bakeries. The company currently stands an epitome for high-quality food in Singapore. Its mission is always to provide a perfect blend of flavors through its food. From fresh breads to nutritious salads, one can find a high-end and delicious food menu on the company’s offering list. To match up with the online competition, the company decided to migrate its store to a more user-friendly and versatile platform- Shopify.

Shopify Custom Development Agency
Custom Shopify App

The Challenges

The digital transformation journey of Cedele had its own challenges. The company wanted to smoothly migrate their online store to Shopify with a delicate balance between SEO rankings and unique shopping experiences. Cedele also wanted to integrate advanced e-commerce functionalities and features in their new store to maintain their brand presence.

Shopify Optimization And Performance
Shopify Store Maintenance Service
Shopify Store
Shopify Development Team

Technology Used

Our technology stack was carefully chosen to align with Cedele's requirements:

  • Shopify for a scalable, robust, and user-friendly platform.
  • Mailchimp to improve customer engagement through email marketing.
  • Easyship for streamlined shipping solutions.
  • Eber to foster customer retention.
  • Omise to offer secure payment options.
Shopify Design Team
Shopify Shopping Experience

Client Testimonial

" MSW’s assistance has been invaluable. Whenever we had inquiries or needed detailed information, they were prompt and accurate in their response. Their level of service and expertise is highly commendable. We eagerly anticipate future collaborations. A heartfelt thank you to the entire team! "

Paul Cedele

Shopify Online Store
Shopify Branding

Take a look at the site in action


The teamwork between MSW and Cedele is a great example of how a food business can successfully go digital. We used new technologies and smart planning to improve how customers experience food businesses online. This case study shows how dedicated we are to doing great work and how we can keep up and do well in the fast-changing online world. Want to make your business more digital? Get in touch to see how we can help you get better in the digital world.