The 20 Best Influencer Marketing Tools (2019 Update)
Today I’m going to reveal the best influencer marketing tools in 2019.
And this is important:
I didn’t just rate the tools based on my personal opinion.
I put each influencer marketing tools to the test.
That way, I could find the best influencer marketing tools on the market right now...
So without further ado, let’s explore!
When you ask a 3 year old baby what does he/she aspire to be when he/she grows up he/she would say ‘IRON MAN’ or 'BAT GIRL' and why? Avengers the movie which the world is mad about and the little kid too is influenced by the character!
Such is the power of influence! Not only small kids without much understanding but also grown-ups do get inspired or attracted to certain personalities and today in the age to social media and technology this is not limited to only Superstars or politicians or sportsperson, common people with uncommon personalities have started attracting people! Such that they admire, inspire or even follow all that they say!
Smartphone brand One Plus has taken advantage of this influence of “IRON MAN” in making the actor Robert Downey Jr as its brand ambassador!
And this is what in terms of Ecommerce and Marketing called- Influencer Marketing!
Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. An influencer acts like a giant megaphone spreading a brand’s message to potential customers. Typically, these individuals will hold a great deal of authority within certain communities and on certain topics. An endorsement by an influencer means that prospective buyers are more likely to be receptive to a brand’s message.
So do only big brands can do it? What about startups? What about the enterprises who want to scale? Here’s a catch: Influencer marketing can be done on a smaller scale too with micro-influencers: Read more about micro-macro influencers here.
Now the question comes how to get the correct influencer for your brand? Finding the right type of social media influencer is key to success, but knowing where to start can be overwhelming.
No worries here are to tools to help you identify suitable influencers and figure out which individuals will help deliver your message to the right audience.
Let's start with:
Influenster was founded by Elizabeth Scherle and Aydin Acar in 2011 as a product discovery platform and review site to help customers make better buying decisions. Today, the community is made up of over four million active members, many of whom are social media influencers and micro-influencers.
Image via influenster
Influenster offers a wide range of services to business owners looking to boost their brand awareness. Central to these services is their VoxBoxes—complimentary product packages containing samples of your products. These are sent to target groups of influencers that best match your buyer persona. You can choose to have your product samples included in a co-op VoxBox along with other related sample products from other companies or have a VoxBox customized with your company’s brand and logo.
BuzzSumo brings together content sharing analytics and influencer identification into one simple dashboard. The first feature allows you to search for the most popular content being shared around a certain topic and then identify who shared it. The second feature helps you find influencers based on keywords and hashtags.
Image via BuzzSumo
BuzzSumo is particularly useful for content marketers. You can get a quick overview of what content is already working well in your network and then identify the individuals who will be able to amplify your own content marketing. The search functionality allows you to filter influencers by types such as bloggers, companies, and journalists. This is very useful if you have a clear idea of the type of influencers you want to engage with.
3. Grapevine Logic
Grapevine Logic is an influencer marketing platform that offers self-serve, end-to-end influencer marketing solutions, starting off with providing you with in-depth historical reach, demographics, click-through rates, and sales conversion.
Image via Grapevine Logic
You can also read through the reviews left by previous brands that they have collaborated with to get more insight on whether they will be a good fit for your influencer marketing campaign.
REP is quickly becoming a popular self-serve marketing platform, particularly among startups with limited budgets. That’s because unlike most influencer marketing platforms that require you to avail one of their paid subscriptions, REP is free to use for both brands and influencers alike.
Image via REP
For brands, that means higher conversion rates, increasing the success rate of their influencer marketing campaigns.
FameBit started out as an influencer marketing platform that focuses on connecting YouTube influencers with businesses. Over time, they’ve expanded their database to now include influencers and micro-influencers on Facebook, Tumblr, and Twitter, and cater to brands that are using influencer marketing campaigns to attract millennials.
Image via FameBit
While most influencer marketing platforms feature their database of influencers and micro-influencers to choose which ones to work with, FameBit turned the tables around by allowing companies to post their campaign offer, which the influencers can search and submit a proposal to work with. By doing this, brands get a shortlist of influencers and micro-influencers who are already interested in collaborating with them instead of trying to convince influencers to promote their products to their followers.
TweetDeck is a general use tool for Twitter that offers a lot of extra functionality. And some of these make it a great influencer marketing tool. For a start their search function is excellent, letting you use the Twitter search operators, and then save your searches as columns that will update in real-time. Perfect for looking at subjects or events to see who is talking about them.
Image via TweetDeck
On top of that, you can build lists of accounts and create updating columns with them too. This excellent when you have a list of influencers and want to keep an eye on what they’re saying. You can also start segmenting your list out, meaning you get a collection of carefully curated timelines.
FollowerWonk is a great little tool that allows you to search for keywords in Twitter user bios and sort individuals to find those with the largest reach and most authority.
Image via Followerwonk
The free version of the tool also comes with a few handy analytics features, such as the ability to compare the followers of up to three different Twitter accounts.
This particular feature can be used to identify social media influencers who are following your competitors but aren’t following you.
Kred is a good entry-level tool for those interested in getting to grips with influencer metrics. Influence is measured by evaluating mentions, retweets, replies and follows on Twitter.
Image via Kred
Kred also offers an ‘Outreach Score’ based on how often you retweet, reply and mention other people.
Both metrics are combined to give a synopsis of how influential and active an individual is within certain communities such as marketing, social media, tech, sports, Etc.
Mention is an influencer marketing platform that not only helps you connect with the most significant influencers in your business’ niche, particularly with those who have published content about your brand and products on their blogs and social media accounts. This is hugely beneficial, especially if the material these influencers published put your brand in a positive light since the sponsored content that they will produce will be more genuine and natural.
Image via Mention
Additionally, their Influencer Discover feature helps you to monitor your competitors and see which strategies and approach worked and used this to promote your brand and products.
Believe it or not, some of the top micro-influencers in your niche may actually be found right in your customer’s database.
Image via Gatsby
Gatsby helps you find them so that you can identify them, connect with them, and offer them the opportunity to collaborate with you.
After you set up a campaign on Gatsby, it will start sorting out your customer’s database and provide you with a list of your customers with the highest following on their social media accounts. Once you selected the influencers you’d like to work with, you can then send an email with your offer with the use of their email tool.
Gatsby offers a range of packaged plans that come with a specific number of viewable customer insights, integration, and tools that are ideal for small- and medium-sized businesses. They also provide custom plans for larger companies.
Traackr is one of the very first platforms to come out with the advent of influencer marketing. Through the years, Traackr developed their platform to focus on what they refer to as Influencer Relationship Management where they help businesses find and connect with influencers to build a long-lasting working relationship built on trust. Not only are you able to communicate with their followers, but also that influencer the influencers you choose to work with.
Image via Traackr
Along with their vast network of influencers and micro-influencers, Traackr also provides brands with a deep analytics engine that helps them monitor the performance of their influencer marketing campaigns on one platform. Premium brands such as HP, Forbes, Intel, and Travelocity are just a few of their many established clients that experienced significant results using this platform.
While the tools and features offered by Traackr are robust, they can be quite complicated for startups and businesses with a small marketing team to use. Also, you need to sign up for either an annual or multi-year subscription to access this influencer marketing platform.
Upfluence is an influencer marketing platform that caters to companies looking to boost their content marketing strategies with the help of influential bloggers in their specific industry. This self-service platform not only allows you to connect with owners of high-ranking blogs but also with writers that have long-standing relationships with online news outlets.
Image via Upfluence
Among those that use this platform for their content marketing include PayPal, Nestle, and Victorinox (makers of Swiss Army products).
So far, we’ve looked at several influencer marketing platforms whose focus is more on matching businesses with influencers in their respective niches for their influencer marketing campaign. But what if you’re a professional with a goal of establishing yourself as an authority and influencer in your niche?
Image via Webfluential
This is the edge that Webfluential has over its competitors. Professionals can sign up for an account for free and create their profile page where they can include previous collaborations that they’ve done in the past and set their desired rates. Webfluential also provides a host of tools that will help you send detailed proposals to brands within your niche and pitch your idea for a collaboration.
Webfluential’s focus on providing influencers with tools to make them more proactive offers a win-win situation for both businesses and the influencer. The influencer no longer has to passively wait for someone to knock on their door to provide them with collaboration. At the same time, businesses get fresh insights and perspectives proposed by the influencer that would help boost their influencer marketing campaigns.
Onalytica is a SaaS influencer marketing platform that provides end-to-end tools and solutions to help brands develop their strategy, connect with influencers, campaign analytics, and access to a dedicated Customer Service Manager.
Image via Onalytica
To make sure that they provide their clients with a comprehensive list of valid influencers to partner with for their influencer marketing campaigns, Onalytica utilizes a hybrid screening approach to maintain its database. What this means is that it first runs an algorithm to search for influencers relevant to your niche. A human team reviews the results initially generated to weed further out those that they may consider as irrelevant.
15. Ninja Outreach
Ninja Outreach is a self-serve platform that lets you carry out your influencer marketing outreach and campaign from start to finish.
Image via Ninja Outreach
As an influencer marketing platform, Ninja Outreach efficiently helps you find influencers within your niche from Facebook, Twitter, and Instagram. Once you’ve selected the influencers you’d like to connect with, you can then create a drip campaign for the emails you send out to these influencers so that you can track and monitor who responds to your invitation.
Blogmint is the widest influencer marketing platform that features over 40,000 influencers, vloggers, and micro-influencers in based in Asia. This is an ideal platform ideal for business owners in Asia as well as for those that are planning to expand their customer base in this part of the world.
Image via Blogmint
While Blogmint allows you to search and invite influencers to take part in their influencer marketing campaign, most of those that use this self-service platform screens the influencers that sends them their interest to take part in the campaign the brand posted in the platform.
BrandBacker is an influencer marketing platform that focuses more on giving professionals to sign up as an influencer in the beauty, fashion, lifestyle, parenting, food, and travel niches.
Image via BrandBacker
Upon signing up, professionals are given a list of opportunities ranging from free samples to paid post projects so that they can send their application to the brands offering them.
As for businesses looking for a platform to help streamline their influencer marketing campaigns, BrandBacker allows brands to post their campaigns for influencers to apply to as well as retrieving data to learn which influencers are already talking about their brand and connect with them
PitchBox is a blogger outreach platform that primarily designed to cater to SEO companies, marketers, and growth hackers. You can set up a campaign and conduct a search for influencers using keywords relevant to your business and products.
Image via Pitchbox
Apart from social media followers and the blog’s domain authority, you’re also given a link to the influencer’s blog. That way, you can screen the types of content that they usually create, the quality of content they publish, and whether these are a good fit for your business.
Markerly is an end-to-end influencer marketing platform that connects brands with over 2 million influencers by searching through different social media platforms and blogs. Its self-service platform is equipped with tools and features designed to streamline your workflow processes as you create a network of influencers you can collaborate with for your business.
Image via Markerly
At the same time, Markerly also offers businesses influencer campaign management services where they will help you create, develop, implement and monitor an influencer marketing campaign for your business.
Hypr is an influencer discovery tool that helps you search and connect with potential influencers in your niche. It boasts a database containing over 10 million influencers and micro-influencers across different social media channels and blogs, each categorized based on their followers’ demographics.
Image via Hypr
Currently, Hypr’s platform only provides businesses the estimated view count the influencer’s post gets from his or her followers and the ability to create lists of influencers to reach out to for your campaign.
Did I Miss Anything?
Now I'd like to hear from you:
Which influencer marketing tools from today's post are you going to try first?
Or maybe I didn't mention one of your favorite tools?
Either way, let me know by leaving a comment below right now.
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