8 Ways to Optimize Your Product Pages & Increase Store Conversions


You have a wonderful store with all the apps and the most trendy products and techniques used by most of the eCommerce leaders but still, there are more abandon carts than sales! Ever wondered what can be the reason for it? Just slip on to customers shoe and you will know! It is how your product page looks!

The traffic comes great as well as the number of visitors is increasing but the cart is not filling and sales are not as expected, why? It is because the main thing of your store is your product! And once your main thing goes perfect and becomes more convincing no wonder you will make amazing sales!

A product page that converts more is not only the one that will give you more revenue but it’s the one that will help you win over the customers in a new and unique way!

So let's get started with points that will help you examine as well as improvise your product page that will not make your store stand out but also help you polish out your store!

So to get started with the product pages need to be simple and precise but with the data that covers all the parts. You want to give your ideal customer the right amount of information to help them buy the product they want and convince them that buying this product is going to work out for them.

With all that in mind, here are 8 specific things to keep in mind when you’re working on leveling up your product-page game.

1. Call to action-(It actually needs to act)


The main goal of a business is purchase, revenue, to achieve this goal on a product page: it is important to get your customer to hit “Buy” (or “Add to Cart,” or whatever you label your main call-to-action button).CTA button needs to reach the customer’s eye just as your brand such that they quickly click it and get attracted to your product!

CTA Should be simple yet powerful! Not too many words or something different which the customer doesn't even understand!

A direct ADD TO CART or BUY NOW will work more than “Check these” etc,the aim is not to confuse the buyers who just want to buy the product!

2. Perfect Product Image:


Ecommerce is the only method of selling where the buyer goes ahead trusting the photo of the product without feeling touching the product physically! With this perk of eCommerce it is also important for you to make your products have beautiful imagery as well as perfect angels of photos ,for example if it is a showpiece that you are selling as a brand it is very important to display each angle as well as a 360 view of the product to make the customer believe that he will get exactly what he is viewing and to build a brand name .

The customer is dependent only on the product image for the amount he is spending and he will obviously want it to be perfect! Product photography plays a vital role in encouraging the buyers to go ahead and nod a yes to buy the product!

Not only different views but the quality of the image as well as different ways how the product can be used images also add to the brownie points in the buying of the product!

3. Variations images to be separate(Different to be shown differently)


You have a good number of variations of your products and you have puzzled all the images on to the main product without giving different images to the different variations! No this will not work and it is something you must improve! Each product variation must have a separate product image so as the buyer selects the particular variation he will not have to search for that particular product it will just pop up on the product image section. Survey has proved that the variations with more perfect imagery have had 80% more sales than the ones without them!

4. Provide Detailed Product Content (exactly the same as your product)


Imagine yourself buying a product from an online store it has perfect images but can you buy only based on images? Beyond product images, a great product page should provide high-level information about the product. It’s the content that informs customers about the benefits and features of a product. It can convince them to buy from you.

88% of shoppers view detailed product content as being extremely important. An ecommerce product page should provide details such as:

  • A relevant product title
  • Price
  • Important features and components
  • The material of the product
  • Care and maintenance instructions
  • Information about the brand
  • Size / dimensions / capacity

Make sure that you use a polite, engaging, and personal touch in your product descriptions. Tell your customers why they should choose your product over others.

You should optimize your ecommerce product page content for search engines too. This will help you rank higher in SERPs and, thereby, bring in more customers in the first place.

You can also provide other useful resources or how-to-use guides to help them.

Writing a unique product description can be challenging. You should keep the following points in mind:

  • Keep your product descriptions short and sweet.
  • Include engaging copy that speaks of your brand.
  • Optimize the content for your product page keyword.
  • Use a clear structure, headings, and bullet points to improve readability.
  • Include relevant specifications.

All of this information should be relevant, useful, and easy to understand for your customers.

Not only this your content should also touch the customer's heart such that he feels that it's perfect for him to buy, or if he is gifting it to someone the description should have a personalized touch which is more human than just copy pasted content!

5.Adding Product Usage Videos in description:


A video gives an exact brief on how a product can be used, who uses them and it also gives an extension to the product images as well as the best ways to use it! A video gives proof to the buyer that the product is genuine and not a fake one! So just add videos to the product description and see your conversions increase.

6. Increase Trust with Customer Reviews and Ratings


Reviews are something that not only can make a brand but can also break them, product reviews and ratings build trust, and that trust increases conversions. They can clear any doubts that your prospects might have about a product and help them make a purchase decision.

Many shoppers prefer to seek advice from someone they know before they buy a product. However, 85% of consumers today trust online reviews as much as personal recommendations.

People often check what previous buyers have to say about a product. This helps them analyze if it’s the product that they’re looking for.You should encourage your customers to review your products. One easy way to do so is to send them an email post-purchase to ask for a review.

Many customers don’t have a lot to say about your product. So you should make things easy for them. You can just ask them to leave a quick rating out of five. If they want to write more, allow them to send their feedback too. Along with helping other users, customer reviews also help you understand what they like or don’t like about a product. This can be used as a huge opportunity to improve the customer experience. When a customer leaves a negative review, it is your duty to reach out to them to solve their problem. Listen to them, ask questions, and help them with what they really need. Never ignore even a single buyer!

Once they are happy, you can politely request that they edit their review. Solving customer problems can help you build loyalty and credibility.

There are customers who don’t have the time to read reviews. For them, you should display the average review score summaries on your eCommerce product page. This will help them get an idea of the overall ratings at a glance.

Reviews like word of mouth are today the best way to win over the customer.

7. Upsell and Cross-Sell Relevant Products


You have a whole store of products so its obvious that you need to promote all your products and the best way to do it is through your product page! Though an eCommerce product page should focus on selling that product, you shouldn’t miss the chance to promote other products.

You can recommend relevant products or other similar products to your shoppers when they’re on a product page. This can help you engage them and encourage them to make more purchases. It can also help your prospects with their shopping needs. And thus increasing your sales!

For example, E-commerce giant, Amazon, displays relevant products from the same brand and other similar products. They also showcase products that are frequently brought together to help the buyers use it and go ahead with the bundled purchase.

You can similarly portray jeans when a customer is buying tees in your fashion store!

8. Do you have social proof?


Social media is the reigning ruler today to make sales! All the social media platform are important to make your brand’s product shine out with more likes followers and positive comments! You can add all of it including the customer images with your products on the product pages! You will see the rise in your sales instantly as most of the buyers today are in the age range that believes more on social media than any other platform! So add all your likes on to the product page and see how it boosts your conversions!

So these are the methods you can try by which you can enhance your traffic conversions! You may try doing it yourself but if you are getting stuck we are always there to guide you! Do also let us know if you want us to write on some specific topics! We as a team would love to help you through our blogs!

Until next time!

Sudipta Mondal

By Sudipta Mondal

Sudipta Mondal is a technology entrepreneur and a software developer, eCommerce Consultant for International Brand & Shopify Experts and Partner. Having founded his own company ‘MS Web Designer’. Sudipta has been working in the field of startups for more than 15 years now and has established multiple SAAS products with his wife Masum and has helped develop multiple E-commerce brands on Shopify. Together they have served over 1500+ international brands including fortune 500 companies to setup and level up their online business.


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