Top 10 Reasons for Abandonment During Checkout


It really hurts to see high traffic on the store but low or no conversion! The abandon cart graph scores the top-notch in the daily report of your store!

Then you must think on steps to regain the cart but without knowing the reasons for abandon cart it's really difficult to move in any direction!

1. Extra Costs too High(shipping,tax,fees):


Free shipping products are the ones which are best sellers!So if your shipping costs are too high higher are the chances of an abandon cart!

2. Customers need to create an account:


Customers do not want any hassles of creating an account with your store, guest checkouts avoid maximum abandon carts.

3. Too long or Complicated Checkout process:


Buffering and going through different pages on the checkouts annoys the buyers the most, try keeping one-page checkout with quick navigations.

4. Can't See or Calculate Total Order Cost:


When on cart or checkout page the customer wants everything crystal clear! If he cannot calculate the costs properly he is bound to leave the order as it is!

5. Website's Errors or Crashed Website:


Sudden reloading or crashing of the site makes the buyer believe that you are not an authentic store thus leading to abandoning cart!

6. Untrusted Site:


Security badges are a must for you checkout pages as this helps win the trust of the buyer!

7. Delivery is Very Slow:


The bad memories of your poor delivery of an earlier order flash at the time of ordering which might lead to abandoning cart!

8. Unsatisfactory Return Policy:


If your store doesn’t have a valid Return Policy you are bound to get more numbers in abandon cart!

9. Fewer Payment Options:


All buyers look in for the more and varied type of payment methods in case you just have one you are at a loss!

10. Credit Card Declined:


If this happens no buyer shows the patience of repeating the whole long process of replacing an order!

Thus now after the reasons are clear to you make sure you attempt to resolve each of them and regain all your abandon carts.

Sudipta Mondal

By Sudipta Mondal

Sudipta Mondal is a technology entrepreneur and a software developer, eCommerce Consultant for International Brand & Shopify Experts and Partner. Having founded his own company ‘MS Web Designer’. Sudipta has been working in the field of startups for more than 15 years now and has established multiple SAAS products with his wife Masum and has helped develop multiple E-commerce brands on Shopify. Together they have served over 1500+ international brands including fortune 500 companies to setup and level up their online business.


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