Shopify Dropshipping Store: 7 Crucial Elements to Success


As an ecommerce merchant, you probably know the importance of having a successful dropshipping store that enables you to boost your business growth and build a long-term meaningful relationship with your customers. Though it sounds great, it takes work to achieve this success and is certainly not an overnight job!

Here are some ways that you can set up your Dropshipping store for success:


1. Choose the Right Product Niche

All ecommerce businesses sell useful products. How is your store different? Find your product/business niche by either targeting a certain user demographic (it helps to select shoppers with disposable income), a type of place or a focused product range that you can easily monopolize. 

2. Create Designs with Storytelling Capabilities

A user-friendly, aesthetically appealing and highly functional website is the need of the hour if you want to attract and convert customers. Add refund, return, privacy policies, FAQ pages, shipping, payment information, social media integrations along with a clean layout to maximize sales.

3. Customize the Product Title and Description

A good way to do this is by ordering product samples for yourself or add explainer videos, product reviews and social media ad campaigns to promote your product in a unique way. How you creatively describe your products would help you to build your brand reputation and convert more shoppers to buyers!

4. Choose Products with Good Reviews

This can be a win-win situation for you as you have a greater chance at boosting your sales. But even when you choose these products, it’s always good to prioritize exceptional customer service by offering refunds, discounts and festive giveaways and responding to their queries, so you can secure some repeat and referral business. 

5. Choose Products with Fast Shipping Facilities

A recent study by global services company, Arvato, suggested that 53% of US shoppers have cancelled orders while 24% of people have abandoned carts because of delivery speeds. Nowadays, top online marketplaces offer 2-day, 1-day and same-day shipping facilities. 

6. Multiple Payment Options

People have specific preferences when it comes to payment options on an online store -- convenience is the key. To capitalize on this consumer behaviour, ensure that your store provides enough payment options through credit/debit card, COD and other app payment options. 

7. Effective Return Policies and Terms & Conditions

Among reasons for cart abandonment, time-consuming and paid returns rank at the top. 52% of US shoppers believe free returns are important when ordering online.

Along with these tips, ensure that you promote your store through effective SEO and social media tactics, ads and insightful custom content to add value to your business. Choose from Shopify’s amazing dropshipping apps that let you automate social media posting and marketing activities, helping you scale your business effectively. 

Let us know if you have any queries on how you can make the best of your dropshipping store!

Sudipta Mondal

By Sudipta Mondal

Sudipta Mondal is a technology entrepreneur and a software developer, eCommerce Consultant for International Brand & Shopify Experts and Partner. Having founded his own company ‘MS Web Designer’. Sudipta has been working in the field of startups for more than 15 years now and has established multiple SAAS products with his wife Masum and has helped develop multiple E-commerce brands on Shopify. Together they have served over 1500+ international brands including fortune 500 companies to setup and level up their online business.


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