What is it about a website that makes you switch from one web page to another -- is it the theme, color combinations, features, logo or functionalities?
As it turns out, all these factors make up for why a certain site gets more traffic than others. Your ecommerce website is your digital storefront to online shoppers.
So if these factors are not making your site visitors engage with it and purchase products, then it’s time to strategize a site redesign so you achieve the business goals and get the revenues you originally intended for.
To stay updated with algorithm changes, have a good site loading speed and enhance the security and functionalities of the store, site redesign is a must.
Here’s our checklist of features to consider when you’re planning on redesigning your website:Advanced Site Search Features - When the site search features are strong, it’s easy to navigate through the site simply. Users can then type and find exactly what they're looking for. This especially helps when the user has something particular in mind for purchase.
Trust Badges for Credibility - A trust badge comes with security elements, issued generally with the purchase of an SSL certificate. Since Shopify is SSL certified, you’d find it easier to add trust badges when you redesign your Shopify site. Trust badges add to the credibility of your business and have a direct influence on the conversion rates and ROI.
Quick Checkout Process - When the checkout is quick, hassle-free and does not linger over several web pages, the entire process takes place over a few minutes, facilitating an improved user experience. For this, your site needs to have dynamic checkout buttons customized for all preferred payment methods along with options for gift cards, coupons, discounts/offers.
Wishlists - These help your customers decide, save and mark what they love for a later purchase, thus making users open more product pages and select products for a later point when they are ready to buy the product(s).
All Policy Pages - Detailed policy pages for returns, refunds and privacy issues along with FAQ pages make your site more authentic, credible and trustworthy. Privacy policies elucidate that you take your customer’s data privacy seriously while the return/refund and FAQ pages help your customers trust that you cater to their needs, sell high quality products and want to resolve their queries.
Related Items - On buying a product, users always like to see other options, variants and items in a “You May Also Like This” or “Frequently Bought” section. When the related items are displayed, the user’s interest is piqued, leading to higher sales.
Social Proof - Let your new site visitors know what other users think about your products and brand through customer reviews. By reading these reviews, your users feel more certain about the product they want to purchase. Searchers can easily find these reviews online as well. Opt for Shopify plugins to help generate and post reviews.
When you decide on site redesign, you may either need more attractive template and design features or want to add some functionalities on the back end of your site to make it easily navigable, efficient and intuitive. Whatever your goal may be, both your site’s user experience and technicalities of the site should improve post redesign.
How has your site traffic fared after your site redesign?