Unlock Your 2024 Shopify BFCM Success with Bundle Discounts

As 2024's BFCM (Black Friday Cyber Monday) approaches, Shopify merchants are gearing up for the year's biggest sales event. With fierce competition and customers on the lookout for the best deals, it's crucial to have a strategy that stands out. 

One such strategy that can boost your sales is using bundle discounts. This blog explores how to unlock BFCM success by implementing bundle discounts. Besides, we will highlight some Shopify apps to help you maximize your BFCM revenue.

Why Do Bundle Discounts Work?

Bundle discounts offer a win-win situation for both merchants and customers. By packaging related products together and offering them at a discounted rate, you provide more value to your customers, encouraging them to buy more items at once. It helps increase your average order value (AOV) and improves customer satisfaction for higher chances of repeat purchases.

Customers perceive bundle discounts as a better deal than individual discounts. It is because they feel they are getting more for their money. This perception drives impulse buying, especially during high-pressure shopping events like BFCM. Moreover, bundle discounts help you move slow-moving inventory by making room for new products while still driving sales.

In addition to these benefits, bundle discounts also foster customer loyalty. When customers feel they’re getting a great deal, they’re more likely to return to your store for future purchases. By offering well-thought-out bundles that cater to your audience's needs, you can turn one-time BFCM shoppers into loyal and repeat customers.

Also Read: Why Do Shopify Stores Use Shopify Discount App?

The Power of Bundle Discounts During BFCM

BFCM is the biggest shopping weekend of the year. Customers are already in the mindset to buy, actively hunting for the best deals they can find. By offering exclusive bundles during BFCM, you differentiate your store from competitors by making your offers more attractive.

During BFCM, customers are more likely to spend money on higher-value purchases, especially when they feel they are getting a heavy discount. Bundle discounts cater to this psychology by offering many products at a lower price than buying them separately. This tactic will increase your sales volume and help you achieve your BFCM revenue goals.

Bundle discounts are also an excellent way to introduce customers to new products. By bundling popular items with less well-known or new products, you drive awareness and encourage trial of these products. This strategy increases sales during BFCM and helps in cross-selling for future purchases after the sales event.

Setting Up Bundle Discounts on Shopify

Shopify provides a robust platform for setting up and managing bundle discounts. Here’s a step-by-step guide to help you get started:

1. Choose Your Products

Start by selecting products that complement each other. For example, if you sell beauty products, consider bundling a face cream, a cleanser, and a serum. Ensure that the bundled products make sense together and offer a comprehensive solution to the customer.

2. Set Discount Levels

Decide on the discount percentage for the bundle. The discount should be enticing enough to encourage customers to buy the bundle rather than individual products. A good rule of thumb is to offer a discount that is higher than what you would typically offer on a single item.

3. Create a Discount Code

Use Shopify's discount feature to create a unique discount code for the bundle. This code will be applied at checkout, automatically reducing the price when all items in the bundle are added to the cart. Make sure the discount code is easy to remember and relevant to the bundle.

4. Promote the Bundle

Use multiple channels to get the word out about your BFCM bundles. Banners on your homepage, product pages, and email marketing are all effective ways to promote your bundles. You can also use social media platforms to create buzz around your BFCM offers.

5. Monitor and Adjust

Once your bundle discount is live, keep a close eye on its performance. Use Shopify's analytics tools to track sales and customer behavior. If a bundle isn’t performing as expected, consider adjusting the product selection or discount level.

Also Read: Simplify Your Discount Strategy with Shopify Discount Apps

Recommended Shopify Apps for Bundle Discounts

Shopify offers a wide range of apps that can help you set up and manage bundle discounts with ease. Here are some top apps that you should consider for your BFCM strategy:

1. Shopify Coupon Discount on Cart

The Shopify Coupon Discount on Cart app is designed to increase sales by displaying available discount coupons directly on the cart page. It encourages customers to apply discounts before they complete their purchase, leading to higher conversion rates. The app is especially useful during BFCM when customers are looking for the best deals.

2. Bold Bundles

Bold Bundles is a powerful app that allows you to create custom product bundles with discounts. You can set up various types of bundles, such as BOGO (Buy One Get One), mix-and-match, or percentage-based discounts. This flexibility makes Bold Bundles an excellent choice for increasing AOV during BFCM.

3. Bundle Builder

Bundle Builder takes bundling to the next level by allowing customers to create their own product bundles. This level of personalization improves the customer experience, making it more likely that they’ll complete a sale. During BFCM, this app helps you stand out by offering unique, customer-driven bundle deals.

4. ReConvert Upsell & Cross-Sell

ReConvert is an app focused on upselling and cross-selling, making it perfect for BFCM. You can use this app to offer extra products or bundles after the customer has added items to their cart. This strategy helps you maximize sales during BFCM by increasing the average order size.

5. Fera.ai

Fera.ai is an app that provides real-time social proof and urgency features. These features improve the effectiveness of your bundle discounts by creating a sense of urgency and encouraging customers to make a purchase quickly. Fera.ai is particularly useful during BFCM when customers are making fast purchasing decisions.

6. Klaviyo

Klaviyo is a powerful email marketing app that allows you to promote your bundle discounts through targeted email campaigns. With Klaviyo, you can segment your audience and send personalized emails that highlight your BFCM offers. This way, you drive more traffic to your store, increasing sales.

7. Custom Size Price Calculator

Custom Size Price Calculator is an app that helps you create complex pricing rules for your products. This app is perfect for offering tiered discounts on bundles, allowing you to incentivize customers to buy more. During BFCM, this app helps you create compelling offers that drive higher sales.

Also Read: Best Practices to Make Every Sale Count on Shopify

How to Promote Bundle Discounts for BFCM?

Promoting your bundle discounts is crucial to their success. Here are some strategies to ensure your BFCM bundle offers reach the right audience:

1. Email Campaigns

Email marketing is one of the most effective ways to promote your bundle discounts. Use apps like Klaviyo to create targeted email campaigns that highlight your BFCM bundles. Personalize the emails based on customer behavior and preferences to increase open rates and conversions.

2. Social Media Marketing

Social media platforms like Instagram, Facebook, and Twitter are excellent channels for promoting your BFCM bundle discounts. Use eye-catching graphics and engaging content to capture the attention of your followers. Consider running paid ads to reach a wider audience and drive more traffic to your store.

3. On-Site Banners and Pop-Ups

On-site promotion is crucial for driving awareness of your bundle discounts. Use banners on your homepage and product pages to announce your BFCM bundle offers. In addition, timed pop-ups can be highly effective in grabbing visitors' attention and encouraging them to take advantage of your bundle discounts before they leave your site.

4. Influencer Marketing

Partnering with influencers can help you reach a broader audience and add credibility to your BFCM bundle offers. Choose influencers who align with your brand and have a following that matches your target audience. They can create content around your bundle discounts, showcasing the value and benefits to their followers.

5. Customer Segmentation

Use customer segmentation to tailor your bundle discount promotions to different audience segments. For example, you can create different bundles for new customers, loyal customers, or customers who have shown interest in specific products. This targeted approach can increase the effectiveness of your promotions and drive higher conversions.

Maximize Your BFCM Sales with Bundle Discounts

To maximize your BFCM sales, it's essential to combine effective promotion with smart bundling strategies. By offering well-thought-out bundles that cater to your customers' needs and promoting them through the right channels, you increase your sales and AOV during the BFCM period.

One key strategy is to create urgency around your bundle discounts. Use apps like Fera to display countdown timers and stock levels. It encourages customers to make a purchase before the offer expires or runs out of stock. In addition, consider offering exclusive bundles that are only available during BFCM to create a sense of exclusivity and drive more sales.

Another way to maximize your BFCM sales is by cross-promoting your bundles with other related products. For example, if you're offering a skincare bundle, consider cross-promoting it with complementary products like makeup or beauty tools. This approach can help you increase the average order size and provide more value to your customers.

Conclusion

The 2024 BFCM season is your opportunity to maximize sales and grow your Shopify store. By leveraging bundle discounts and using powerful apps like Shopify Coupon Discount on Cart and others, you can unlock your store’s full potential.

Remember, the key to success is in creating irresistible offers that provide real value to your customers. With the right strategy and tools, you can make this BFCM your most profitable one yet.