Shopify Coupon Discount On Cart Increases BFCM Revenue

As the highly anticipated Black Friday and Cyber Monday (BFCM) season approaches, most Shopify merchants are gearing up to maximize their sales and revenue. Among the most effective ways to boost your revenue during BFCM is by using discount strategies that entice customers to purchase. 

This blog explores how the Shopify Coupon Discount On Cart app helps increase your BFCM revenue. We also discuss other related apps here that can improve your store's performance.

Why Discounts Matter During BFCM?

BFCM is the high-point of the holiday shopping season, with millions of consumers eagerly looking for the best deals. Offering discounts is a proven strategy to attract customers and increase conversion rates. 

However, not all discount strategies are created equal. Displaying discounts directly on the cart page impacts the customer's purchasing decision. It leads to higher average order values (AOV) and increased revenue.

The Power of Shopify Coupon Discount On Cart App

The Shopify Coupon Discount On Cart app is a powerful tool designed to display available discounts and coupon codes directly on the cart page. This simple yet effective approach has several benefits:

1. Increased Discounts Visibility 

By showing discounts on the cart page, customers are more likely to apply them, leading to increased sales.

2. Reduced Cart Abandonment

When customers see the available discounts, they are more likely to complete the purchase rather than abandon their cart in search of better deals.

3. Improved User Experience

The app makes it easy for customers to apply discounts, improving the overall shopping experience.

Also Read: Difference between coupon code or discount code.

How to Set Up the Shopify Coupon Discount On Cart App

Setting up the Shopify Coupon Discount On Cart app is simple and quick. Here’s a step-by-step guide:

1. Install the App

Visit the Shopify App Store and search for "Coupon Discount On Cart." Click "Install" to add the app to your store.

2. Configure the Settings

Once installed, navigate to the app settings and customize how the discounts will appear on the cart page. You can choose to display all available discounts or only specific ones.

3. Create Discount Codes

In your Shopify admin, create the discount codes you want to offer during BFCM. Ensure they align with your marketing strategy.

4. Test the App

Before BFCM begins, test the app to ensure everything is working correctly. You can do this by adding products to your cart and applying the discount codes.

Other Shopify Apps to Boost BFCM Sales

While the Shopify Coupon Discount On Cart app is a must-have, several other apps can complement your discount strategy and further increase your BFCM revenue.

1. Bold Discounts - The Sale App by Bold

The Bold Discounts app allows you to create automatic discounts and flash sales. It’s perfect for BFCM when you want to run time-sensitive promotions without needing customers to enter a code.

2. Honeycomb Upsell Funnels

Honeycomb Upsell Funnels help you increase your AOV by offering relevant upsells and cross-sells after a customer adds a product to their cart or completes a purchase. This app pairs well with discount strategies, as customers are more likely to add additional items when offered a deal.

3. Discounted Pricing by Booster Apps

The Discounted Pricing app allows you to offer volume discounts, buy-one-get-one (BOGO) deals, and other advanced discount options. It integrates seamlessly with your store’s discount codes, making it an excellent addition for BFCM.

4. Ultimate Special Offers by Pixel Union

Ultimate Special Offers is an all-in-one discount app that lets you create various promotions, including bundle deals, buy one get one free, and volume discounts. This app’s versatility makes it ideal for BFCM when you want to offer a range of deals.

Also Read: What is MS- Discount Coupon on Cart?

Best Practices for Using Discounts to Increase BFCM Revenue

To get the most out of your discount strategy during BFCM, consider the following best practices:

1. Create Urgency with Limited-Time Offers

Use the Shopify Coupon Discount On Cart app to promote limited-time discounts that encourage customers to purchase quickly. Display countdown timers to create a sense of urgency.

2. Offer Exclusive Discounts to Email Subscribers

Use your email list to send exclusive discount codes that can be applied at checkout. This strategy not only drives sales but also rewards your loyal customers.

3. Promote Your Discounts Across Channels

Don’t rely solely on your website to promote discounts. Use social media, email marketing, and paid ads to ensure your customers know about the deals.

4. Combine Discounts with Free Shipping

Free shipping is a powerful incentive that can complement your discount strategy. Consider offering free shipping on orders above a certain amount to increase your AOV.

5. Track and Analyze Performance

After BFCM, analyze the performance of your discount campaigns. Look at metrics such as conversion rates, AOV, and customer retention to determine what worked best.

Also Read: How To Show Multiple Discounts, Coupons And Offers On Cart?

The Impact of Discount Visibility on BFCM Sales

Suppose you used the Shopify Coupon Discount On Cart app during BFCM and experienced a 25% increase in revenue compared to the previous year. The app’s ability to showcase discounts directly on the cart page can make it easy for customers to apply them. It will result in higher conversion rates and a significant reduction in cart abandonment. 

Maximize Your BFCM Revenue with Strategic Discounts

Discounts are a powerful tool to drive sales and increase revenue during BFCM, but the key to success lies in how you implement them. The Shopify Coupon Discount On Cart app is an essential addition to your BFCM strategy. It ensures your customers see and apply discounts effortlessly.