Black Friday Success Story: A Journey to Shopify BFCM 2024

As the cool air of October 2024 began to set in, Riley, a dedicated Shopify store owner, sat down to reflect on what would be the busiest shopping event of the year—Black Friday and Cyber Monday (BFCM). For years, Riley had navigated the surge in demand during this period, but this time, they were determined to make it their most successful BFCM yet.

The stakes were higher than ever, and success would require meticulous planning, the right Shopify apps, and an efficient strategy. Riley needed a roadmap. That’s when they came across the Shopify BFCM Success Checklist for 2024—a comprehensive guide that would become the foundation for their most ambitious campaign to date.

Defining Clear Goals and Strategic Planning

Riley began with the most critical first step: setting clear and actionable goals. What did they want to achieve with this BFCM? Was it purely about increasing sales? Or could this be the year to attract new customers, increase average order value (AOV), and build brand loyalty?

After much consideration, Riley decided to focus on three main goals: 

• Boosting sales through compelling bundles
• Expanding their customer base
• Maximizing AOV by offering free gifts with larger purchases

With those objectives in mind, Riley outlined a detailed marketing calendar. Discounts were planned, exclusive VIP offers were scheduled, and social media campaigns were drafted—all designed to capture attention and generate excitement in the lead-up to the sale.

Also Check: How To Skyrocket Your Sales with Shopify Discounts?

Automating Discounts for Seamless Customer Experience

With the strategic foundation in place, Riley turned to the essential task of automating discounts. Managing these manually would be too time-consuming, especially during a high-traffic event like BFCM. 

Riley installed Coupon Discount on Cart, a Shopify discount app that streamlined the process by displaying all active discount codes on the cart page. This ensured that no customer would miss out on the deals, reducing cart abandonment and improving conversions.

As the app seamlessly integrated into their store, Riley felt a sense of reassurance knowing that customers could now easily apply Shopify discount codes without any friction.

Simplifying Custom Product Pricing

Riley's store specialized in custom-made furniture, a category that often led to price adjustments based on size and dimensions. For BFCM, efficiency was paramount, so they employed the Custom Size Price Calculator app. This allowed customers to input their desired specifications and receive instant, accurate pricing.

No more manual calculations. No more back-and-forth emails with customers. The app took care of it all, ensuring a smooth experience while eliminating errors. This Shopify app provided a simple solution for stores offering customizable products.

Also Check: How to Use Shopify Discount App Upgrades for Maximum Gains?

Urgency with a Countdown Timer

Understanding that urgency drives action, Riley decided to implement a countdown timer on product pages. With Countdown Timer, they added a clear deadline for their BFCM sales, prompting customers to make faster decisions.

“This creates a sense of urgency,” Riley thought. “It’s not about rushing them—it’s about making sure they don’t miss out.” As the timer ticked down, Riley knew it would motivate shoppers to complete their purchases before the Shopify BFCM live discounts disappeared.

Elevating the VIP Experience

Next on Riley’s checklist was catering to their most loyal customers. A successful BFCM wasn’t just about attracting new buyers—it was about showing appreciation for the regulars who had supported the brand all year long.

Using Klaviyo, Riley segmented their email list to create personalized, early-bird deals exclusively for VIP customers. These individuals would get first access to the best Shopify offers before the sale went live to the general public. Riley knew this would strengthen loyalty and set the tone for repeat purchases long after BFCM was over.

Testing and Preparing for the Big Day

With all the preparations nearly complete, Riley understood the importance of testing every component before the big day. Every discount coupon on the cart, the checkout process, and every app were double-checked for functionality.

“It’s better to catch any potential issues now than to face them on Black Friday,” Riley thought, reviewing the final checklist. After rigorous testing, the store was ready for launch.

Also Check: Why Are Shopify Discount Apps Popular in 2024?

The Big Day!

As midnight struck on Black Friday, the store was flooded with visitors. Thanks to the detailed planning and the tools from the Shopify BFCM checklist, Riley’s store ran like clockwork. Customers eagerly redeemed discounts, filled their carts with bundled products, and were thrilled by the exclusive offers that had been teased for weeks.

The countdown timer worked its magic, driving customers to complete their purchases quickly. Meanwhile, Riley watched in real-time as their AOV increased, fueled by the free gift promotions and bundled deals. Apps like Coupon Discount on Cart and the Custom Size Price Calculator played a pivotal role in this success, ensuring a seamless shopping experience.

By the time Cyber Monday ended, the results spoke for themselves: record-breaking sales, an expanded customer base, and a seamless shopping experience that left customers satisfied and loyal.

The Power of Preparation

Looking back on the journey, Riley couldn’t help but feel proud. The BFCM campaign wasn’t just about sales; it was about providing an exceptional experience to customers—one that was fast, engaging, and rewarding.

For Shopify merchants like Riley, the lesson was clear: success during BFCM 2024 doesn’t happen by chance. It’s the result of early preparation, using the right Shopify apps, and staying focused on both the customer experience and business goals.

With the 2024 BFCM season in the books, Riley felt confident in the path they’d taken—and excited about what the next year would bring.